Article: Relationship Based Pricing

Today I take a shortcut. An article, authored by me, that was published in the periodical issued by Tata Consultancy Services Limited's BANCS team. This article covers the steps towards making relationship based pricing a reality in the banking environment. Similar steps will be applicable to other industries where such pricing can bring unique customer relationship definition and enhanced commercial benefits. Industries such as hotels, travel, high end household, ecommerce can benefit from this approach. If anyone is interested in adopting the same for their industry, get in touch me with me at michaeldsilva@gmail.com.


TCS-BaNCS-Whitepaper-Making-Relationship-based-Pricing-a-Reality-in-Financial-Services

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